As part of our Lowcountry Proud series, News 2 toured Rewined candles.
This local product began four years ago in the backyard of the inventor, Adam Fetsch, who said he used to aim for $75 in daily sales and now they’re a million dollar company.
Rewined ships to 1,500 stores around the country and dozens in Europe, expanding across the globe from first selling in the downtown market.
“The market has been a unique way to get exposure, someplace that’s not paralleled to anywhere else in Charleston and where you have thousands of people walking through each day from all over the country, all over the world,” Fetsch said
He got the idea from years in the food and beverage industry when bottles were frequently trashed.
Now they collect bottles from around town. “Triangle is a big restaurant that supplies us with about 30 cases a week of champagne bottles,” he said, noting the flat bottoms of champagne bottles and the thicker glass make them easier to work with.
Nothing here gets thrown away, not even the tops of the bottle after they’re cut. They’re sent to a recycling plant which uses them to make things like countertops.
In addition to recycling, Rewined rarely take a shortcut. The only automation used in the warehouse is a conveyor belt that moves candles from the cooling station into the hands of someone placing labels on the glass, they enjoy the handmade experience and say that’s why people fall in love with Rewined. Plus, each candle is personalized with the initials of the last crew member who handles it before leaving the warehouse and a sticker asking to recycle the glass again when the candle is done burning.
The number of second chances Rewined hopes the bottles get reflects their own staff.
“About half of our staff, about 22 people have been hired through South Carolina Vocational Rehab and they’re some of the best employees we’ve ever had,” Fetsch said. “They come from different situations where they’ve been out of work for awhile… and go through the program to get re-introduced to the workforce. It sounds like a really good thing that we’re doing by doing that but really it’s a great organization they come in really well trained and they instantly adapt to being part of our family.”
Almost unbelievable that the “family” that began three years ago now holds in their hands something that burns across the globe.
“All of us here are on a journey to really do great things, this is only the beginning,” Fetsch said.
By: Haley Hernandez
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